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Marketing and Communications Coordinator

Position: Marketing and Communications Coordinator
Hours: Part time or full Time, flexible between 7am and 5pm, work from home and work from office according to needs (flexibility available and according to pandemic)
Posted: Oct 7, 2021
Closing: Nov 15, 2021

To Apply: Submit your resume and a cover letter (.doc or .pdf) to info@vistatree.ca with the subject line “Marketing and Communications Coordinator.” Vista Tree is committed to equity, diversity and inclusion as well as living wages. Please click here and read “About Us” for more information.

This is a one-year parental leave coverage with a start date of November 15, 2021. As the Marketing and Communications Coordinator, you’ll be responsible for website and social media updates, ensuring web content is up to date, writing and editing articles for our Tree Tips blog, and managing print and email marketing campaigns. You’ll provide occasional backup telephone, email or social media support to respond to client inquiries and forward their information to other team members. You will also be responsible for supervising the work of the Digital Marketing and Client Engagement Specialist.

The Marketing and Communications Coordinator will develop and execute the communications, marketing, and promotions of Vista Tree’s website. We are looking for both a strategic thinker and a hands-on executor who is ready to help our company grow. We’re looking for a self-starter with experience in communications and content marketing, a great communicator with a passion for trees to join our small and enthusiastic team! It is important that you understand the basics of Google Ads, Facebook and Instagram Ads from a supervisory perspective, including being familiar with hyper-local online marketing and other targeted marketing techniques.

What you bring:

  • Experience with WordPress
  • At least two years’ writing experience in communications, marketing, or a related area
  • Web content management experience
  • Proficiency with Google Suite, Microsoft Office, WordPress
  • Knowledge of tree services, arboriculture, or landscaping, and a willingness to learn
  • Basic design skills and experience with Adobe CC (InDesign, Photoshop and/or Illustrator) is a definite asset
  • Experience with Mailchimp and email marketing is an asset
  • Familiarity with search engine and social media marketing
  • Previous supervisory experience
  • Previous remote work experience
  • Ability to work independently and to deadline

 

What you will do:

Communications and Marketing:

  • Writing and executing email marketing campaigns
  • Participate in planning and implementing new web content and features, developing marketing and communications strategies for tree services, ad campaigns, website and social media
  • Ensure all communications further strategic goals, adhere to overall communications and branding plan, and represent Vista in tone and content
  • Oversee Communications Calendar, integrating social media and email marketing
  • Write/edit marketing copy
  • Manage posting on Vista’s social media channels

 

Promotion and Productions:

  • Optimize Vista’s SEO
  • Promote Instagram and Facebook channels
  • Identify advertising opportunities and facilitate listings and ad purchases
  • Liase with printers for advertisting

 

Website:

  • Write and edit blog articles for Tree Tips blog
  • Ensure website information is up-to-date
  • Write content for new pages and sections
  • Track and monitor web analytics

 

Administration:

  • Respond to client inquiries by social media, phone and email required, forward information to Sales and Consulting Arborist for follow-up
  • Communicate with clients as required